Retail Design / USA

True Religion

TR wanted a complete overhaul of their brand, fashion and stores, refreshing their Americana style into a modern, industrial space that showcases their American made denim range. Taking inspiration from the craftsmanship and materials TR are renowned for, a bespoke indigo wood stain was developed, etched brass tailors’ rulers act as material junctions and a hand strung logo light feature hangs behind the cash desks in each store.