Retail Design / Ireland
The Dress Circle
A small village boutique refresh with a focus on flexibility. Each wardrobe style joinery piece houses flexible retail system allowing the client to merchandise differently in each space, accommodating for shelving inserts, rails and varying heights for ultimate adaptability. LED lights recessed into the units help brighten the space and light product, a challenge for the client previously. The compartmentalised displays help with product storytelling, organising by colour story or outfit curation. Overall, the refit has lifted the store for the client and provides great flexibility and a good backdrop for social media selling now online.